This is what happens when you merge a forward-thinking experiential agency with a high-design content studio. CREATIVE DIRECTION BY CAM DIAMOND. DIGITAL DESIGN DIRECTION, AND DEVELOPMENT DONE BY CTHDRL.
1.0 THE CONCEPT
Designing and building an adaptive digital digital presence to house a robust editorial platform.
We are living in a world optimized for efficiency where human curation is being replaced by automation. With this realization, Westwood Westwood needed a full 360 transformation to showcase their perspective on the current state of the world and art. This meant supporting the build of a fluid brand identity system with animation that adapts across categories and environments to designing and building a new digital presence to house their robust editorial platform.