Westwood Westwood

CLIENT

Westwood Westwood

PROJECT

This is what happens when you merge a forward-thinking experiential agency with a high-design content studio. CREATIVE DIRECTION BY CAM DIAMOND. DIGITAL DESIGN DIRECTION, AND DEVELOPMENT DONE BY CTHDRL.

SERVICES

SERVICES

INTERACTIVE

DESIGN

ANIMATION

DEVELOPMENT

1.0 THE CONCEPT

Designing and building an adaptive digital digital presence to house a robust editorial platform.

We are living in a world optimized for efficiency where human curation is being replaced by automation. With this realization, Westwood Westwood needed a full 360 transformation to showcase their perspective on the current state of the world and art. This meant supporting the build of a fluid brand identity system with animation that adapts across categories and environments to designing and building a new digital presence to house their robust editorial platform.