SCAB.SHOP
CLIENT
X CTHDRL
PROJECT
Scab Shop is a curated gallery celebrating the artists who have evolved tattoo art and culture into what it is today and are defining what it will be tomorrow. As our digital selves serve to represent a larger part of our identity, Scab Shop serves these artists by extending the reach of their artworks across the physical/digital membrane so that we as collectors can curate our identity in all contexts in a way that helps us feel more like ourselves both online and offline. Scab Shop season one was a curated series of 1/1 artworks from our genesis artists, marked on interactive glass. Each auctioned NFT came with a single tattoo appointment with the artist to have the art rendered to skin. Once rendered, the NFT no longer carries an appointment, and will forever reflect a record of the owner it was rendered onto.
SERVICES
STRATEGY
CONCEPT
CREATIVE DIRECTION
NARRATIVE
IDENTITY
DESIGN
DEVELOPMENT
ACTIVATION
MARKETING
PR