Ledger Market

PROJECT

To launch Ledger's new curated NFT Marketplace, we created a dynamic brand and hype site centered around a generative typeface and logo system that generates billions of unique variations, along with a tool that regenerates the type with every new block on the Ethereum chain. Announced at Ledger Op3n at NFT NYC, we also delivered a design system and motion templates to guide experiential and OOH campaign elements including Times Square Billboards and other launch partner assets. ⁠