Gasoline.XYZ

PROJECT

Mason Rothschild challenged us to create a visual identity and site for his Web3 studio Gasoline that would be functional to the studio and community, but also take the shape of the variety of drops and brand partnerships they produce. What came out is a dynamic brand that wields QR code technology and a set of tools that allow the brand to flex and take the shape of its community, brand partners, and drops while integrating deep linking across physical and digital marketing channels.